Convert subscribers into first-time customers

Attracting new subscribers is just the first step. Use these tips to help new customers take the next step and place their first order.

Why encouraging first orders matters

It’s common for new customers to sign up but not place an order right away. In fact, for every 100 new sign-ups, only around 10 might go on to order regularly.

Encouraging that first order is a critical step in growing your customer base. Once someone experiences your meals for themselves, they're far more likely to return – and to tell others.

Simple ways to convert first-time customers

Send regular menu emails

Keep your menu front of mind by sending your weekly menu email. It's your best chance to remind new customers what’s available and when to order.
Make sure to:

• Include mouth-watering images of featured meals

• Highlight limited items or specials

• Mention the order deadline clearly

These small details can nudge a hesitant customer into taking the plunge.

Use targeted emails for new customers

Not everyone who signs up places an order – but with Cookaborough’s Groups feature, you can find and engage these potential customers directly.

Create a group for contacts with no orders and send them a tailored message.
Here’s what you could include:

• A warm welcome and a reminder of how your service works

• A peek at this week's menu highlights

• A friendly nudge to give it a try

Offer an automatic first-order discount

Everyone loves a little incentive. With Cookaborough’s Groups feature, you can create a segment of customers who’ve signed up but haven’t placed an order yet.

Once set up, you can apply a discount that’s automatically added at checkout for those customers only – no code needed.

It’s a great way to encourage first-time orders, and you can highlight the offer in your emails or social posts to give it extra impact.