Make ordering easy with clear customer FAQs

FAQs are a simple but powerful way to build trust, reduce confusion, and make ordering easier for your customers. A clear, well-written FAQ section can save you time - and help more people complete their orders with confidence.

Why FAQs matter

In any service industry, there are common questions that come up time and again. Addressing these ahead of time helps customers feel confident and comfortable placing an order.

Frequently Asked Questions (FAQs) let customers learn more about you and your food business, and find the practical information they need to have a smooth ordering experience.

How to write your FAQs

Clear, helpful FAQs can speed up ordering time and reduce repetitive queries. Here's how to write great ones.

Structure each FAQ like this:

• Q: [Customer's question]

• A: [Your answer]

Start by thinking about the questions you’re most often asked—and how your customers tend to phrase them. It may help to review old emails or messages and take note of recurring queries and how you typically respond.

When writing your answers, use simple, clear language and direct instructions. Keep your responses brief and easy to scan.

Keep your FAQs up to date

As your food business evolves, so should your FAQs. Make a habit of reviewing them every few months and update anything that’s changed.

A great tip is to keep a list of questions you receive - whether by email, text, social media or in conversation - and tally how often each one comes up. Over time, this helps you identify which topics to include or expand on in your FAQs.

Example FAQs

Contact Cookaborough ([email protected]) for a copy of sample FAQs you can copy, paste, and tailor to your food business.