CASE STUDY
Eastwood’s Deli transforms by setting up a weekly menu as an additional arm for the business.
As a result her revenue grows, she connects more deeply with customers, her staff are happier and Kelly gets to be creative in the kitchen again.
Situation
Kelly loved creating new prepared meals every week for her foodie hub, but was chasing her tail doing it; predicting customer demand in store was a challenge, she’d have no insight as to who was buying her food, whether they bought it regularly and what - if any - appetite there was outside of her local radius or beyond the peak season.
Solution
Using Cookaborough’s functionality and weekly ‘batched’ model for their prepared meals, Eastwood’s was able to build this offering into the most profitable, reliable arm of their business, without the effort and headache that would normally go hand in hand with a new revenue stream for a food business.
Extended Reach
Efficient weekly deliveries expanded Kelly's customer base, reaching towns beyond her initial radius. Now, she provides meals to older individuals on HCP who couldn't visit her in-store before.
120+ weekly orders
Cooking 120+ weekly orders that are prepared as a batch, is a far more efficient process than taking a guess at what is likely to sell.
$100 average order
Kelly’s average order size has grown to four meals and $100 per order, by using powerful data analytics to finesse her menu.
Reduced Costs
The efficiencies built into the platform allow Kelly and her team to work smarter, not harder by reducing the number of hours the store opens, while increasing revenue.
Get started today
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